What are the best social media platforms to drive traffic to your blog?

Why promoting your blog on social media matters more than ever

There are over 1.8 billion websites registered worldwide, but only around 200 million are actively maintained and visible to readers. The vast majority, roughly 80%, are parked, inactive, or abandoned. That means nearly 4 out of 5 websites are just digital noise, making discoverability a real challenge for new blogs.

On top of that, around 250,000 new websites go live every single day, adding to an already saturated digital landscape. In a space that crowded, you can’t just “publish and pray” anymore. Visibility matters, and that’s where social media comes in.

Growth of internet users versus the number of websites from 2000 to 2022: the number of websites peaked at approximately 1.77 billion in 2018 before declining slightly. Meanwhile, internet users surpassed 5.3 billion by 2022, reflecting the steady global rise in online participation.

As of 2023, there are approximately 207 million content creators worldwide. This means that roughly 3.8% of internet users are actively creating content, while the remaining 96.2% are primarily consumers. This disparity is further highlighted by the “1% rule” in online communities, which suggests that only 1% of users actively create content, 9% engage occasionally, and the remaining 90% are passive consumers.

Note: A sign of hope for content creators

The relatively low percentage of content creators compared to consumers indicates a significant opportunity. With fewer creators catering to a vast audience, there’s less competition for attention, allowing quality content to stand out more easily.

Moreover, the decline in the number of active websites—from a peak of 1.77 billion in 2018 to about 1.3 billion in 2023—suggests that many have stepped back from maintaining websites, possibly due to the effort required. This reduction means that dedicated content creators face less noise, making it easier to capture and retain audience attention.

For aspiring content creators, this landscape is encouraging. The vast majority of internet users are seeking content to consume, and with fewer creators producing high-quality material, there’s a clear demand waiting to be met.

By consistently delivering valuable and engaging content, creators can build a loyal audience and establish a strong online presence. The key lies in understanding your audience’s needs and providing content that resonates with them.

Having just started a new blog, the next step is to promote it through social media. Ideally, you want to do that without spending any money on ads.

But not all platforms are equal when it comes to driving traffic and engagement organically. Some are fast-paced and viral-driven, others reward depth and consistency. Some are perfect for building a personal brand, while others quietly send evergreen traffic your way over time.

And here’s a critical shift to be aware of:

As Neil Patel pointed out, Google search traffic is steadily declining, especially for newer sites. In contrast, social media platforms are becoming the go-to discovery engines, especially for younger users and niche topics.

That means if you want people to find your blog, you can no longer rely on SEO alone.

So let’s start with a quick overview of the major social media platforms: Pinterest, X (Twitter), Instagram, Facebook, YouTube, TikTok, Reddit, Quora, LinkedIn, and Medium, through the lens of what could actually move the needle for your blog in 2025.