Are Influencer Courses Still Worth It in 2025, or Just Built on Yesterday’s Internet?
Online courses promise to teach you how to make money as a content creator. But are they still worth the price, or are influencers just selling outdated methods that no longer work?
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Prefer to listen? This topic is also explored in an episode of the John Dawson Blogcast:
A while back, I wrote this post wondering whether aspiring creators should take those flashy online courses from influencers, the ones who made it big, then repackaged their journey into a 12-module video series with bonus PDFs.
Back then, I took a charitable view: “If the course is genuinely good value, it could help people cut through the noise and get started, instead of being crushed by the overwhelm.”
And to be fair, for some, that may still be true.
But as I’ve continued on my own journey, I’ve grown more skeptical. Because here’s the thing:
Most of these influencers aren’t teaching the method that works now. They’re teaching the method that worked for them, years ago.
And often, the people buying in are years too late.
The Influencer-to-Educator Pipeline
Here’s the pattern:
- An influencer gets lucky: right place, right time, early growth.
- They cash in on their success by launching a course.
- The method becomes saturated or outdated, but the course keeps selling…
- The next wave of buyers struggle, but the refund window is long gone.
It’s not always malicious. But it is often misleading.
- They already had a million followers.
- Their funnel worked in 2019, not 2025.
- Their traffic came from platforms that have since changed their algorithms ten times over.
What’s Still Worth Paying For?
All that said, there are good courses out there. Here’s when it might still make sense to invest:
- The course is focused on skill-building, not the influencer’s storyline.
- The creator still practices what they preach (not just teaches it).
- You get personalized feedback, not just pre-recorded videos and a Facebook group graveyard.
- It saves you serious time and overwhelm.
Coming Up: Impartial Reviews of Big-Name Courses
Before you swipe your card or sign up for one of those big-ticket courses, stick around.
In the next few posts, I’ll be digging into some of the most talked-about influencer courses: think Adam Enfroy, Nick Dave, Mark Tilbury, and others. We’ll look at what they promise, what they actually deliver, and whether they’re built for real creators… or just the influencer’s bottom line.
No affiliated reviews. Just the facts to help you avoid costly mistakes.
Final Thought
Learning is vital. Paying to learn isn’t the problem: who you’re paying and what they’re selling is. So if you’re considering a course, just ask yourself:
- Are you paying for shortcuts or real skills?
- Is this a map to your goals or a rerun of someone else’s story?
- And if the same course came from someone without 200K followers… would you still trust it?
Sometimes the best investment isn’t in a course, it’s in figuring things out on your own terms.
Great to have you here! Feel free to leave your thoughts in the comments.
Hi, I’m John Dawson, the creator of DawsonDecoded. Whether you’re here to start a blog, explore new ways to earn online, or rethink your career path, I hope you’ll find something useful, and maybe even inspiring.
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