Are influencer courses still worth it in 2025, or just built on yesterday’s internet?
Online courses promise to teach you how to make money as a content creator. But are they really worth the price today, or are many influencers just repackaging outdated methods that no longer work?
In practice, here’s how it plays out: many influencer-led courses are based on strategies that worked years ago, not today. Buyers often discover the method is already saturated or obsolete. Refunds are rare once you realise the gap between the promise and reality.
This post looks at whether these programs are still worth your investment, or just a way for influencers to keep cashing in on yesterday’s internet.
Some time ago, I actually considered taking one of those courses, in this case, Adam Enfroy’s, a blogger whose online advice I appreciate. In the end, I didn’t. As I made progress, I realised the real benefit probably would not have justified the expense.
At the time, I believed that if a course was truly high quality, it could help you see things clearly and get started, rather than be overwhelmed.
But a part of me remained skeptical.
Many influencers are not sharing a method that works today. They are sharing the method that worked for them years ago, which now lets them monetise their audience.
Often, people who buy these courses arrive too late.
The influencer-to-educator pipeline
Here’s the pattern:
- An influencer gets lucky: right place, right time, early growth.
- They cash in on their success by launching a course.
- The method becomes saturated or outdated, but the course keeps selling…
- The next wave of buyers struggle, but the refund window is long gone.
It isn’t always malicious, but it is often misleading. Some of these influencers already had many followers before they launched their course. Their funnel may have worked back in 2020, but it no longer applies in 2025. And the platforms that once drove their traffic have since changed their algorithms countless times, leaving new students with a strategy that’s outdated before they even begin.
Final thought
One way or another, we have to build these skills. In 2025, paying an influencer for a so-called shortcut is not always the smartest path. That does not mean every course is a waste. In my experience, you are better off building the skills first. If you later choose to invest in a course, you will be in a stronger position to ask the right questions and get far more value than if you were starting from scratch.
Some of the most valuable lessons come from direct experience. Creating, experimenting, failing, and trying again not only develops skills, it also builds the kind of confidence no video module can deliver. Often, investing in time, the right tools, and a clear, context-specific strategy pays off more than chasing the next overpriced “secret formula.”
Influencers can inspire, but they cannot walk the path for you. The safest and most profitable investment in today’s creator economy is to bet on yourself, your skills, your consistency, and your willingness to adapt.
Coming up: impartial reviews of big-name courses
Before you swipe your card or sign up for one of those big-ticket courses, stick around.
In the next few posts, I’ll be digging into some of the most talked-about influencer courses: think Adam Enfroy, Nick Dave, Mark Tilbury, and others. We’ll look at what they promise, what they actually deliver, and whether they’re built for real creators… or just the influencer’s bottom line.
No affiliated reviews. Just the facts.
Great to have you here! Feel free to leave your thoughts in the comments.
Hello, I’m John Dawson, a graphic designer (for a little while longer) and the writer behind DawsonDecoded, where I share hands-on insights on AI, blogging, social media, and whatever else crosses my mind.”
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